D e n i m
Oh, hello old friend…
The age old classic, utilitarian, casual wear, work wear, a “wardrobe staple”. Whatever you want to call it, our long standing love affair with Denim surpasses seasonal trends. Though every once in a while one catches our eye;
Cue the frayed hem.
Since the double denim-ed models of Spring/Summer ’15 marched down the runways all patch worked and ripped up, Denim has, once again, reigned supreme. Championing simplistic cuts, unravelling hems and loose threads were at the forefront. As advocates of natural finishes and raw edges, we’re giving a friendly nod to the season’s denim variant. From the softest of chambray blue through to the inkiest indigo.
Rip it, tear it, fray your edges and unravel your threads.
Let the Denim speak for its self; unprocessed and unrefined.
Shop our Cloth House Denim collection online HERE. Or in our Soho Store at 47 Berwick Street.